In-store demonstrations are usually performed at large retail locations, such as supermarkets,
department or discount stores, or in shopping malls.The products that are promoted at in-store demonstrations
may be food and beverages, food preparation equipment, housekeeping products, personal care items,
or occasionally other types of goods. The samples that are distributed may either be in
readymade packets pre-assembled for the demonstration, or are prepared on site by the demonstrator.
Some demonstrations involve the distribution of prepared food, requiring the demonstrator
to bring equipment such as a microwave oven or hot plate to the location.